Oh Sehun

On the 13th October 2020 Sehun was announced as the "New Face of Dior Men" by Esquire Korea. Ever since then Sehun has represented major collections by Creative Director Mr. Kim Jones, through pictorials, photoshoots, fashion films, or simply by promoting some items on his personal Instagram account, such us Dior Saddle Bag and DiorB30 sneakers. 
However, we can say that Dior started paying attention to Sehun earlier that year. In fact, Sehun graced two covers of L'Officiel Hommes Korea wearing Dior, Sehun was also invited to Dior Men Ready to Wear Spring Summer 2021 in June of 2020 and was also the first Korean to receive the AirDior Shoes. 
Sehun was also wearing a lot of Dior outfits for different official activities since June 2020. 
Two months after Sehun being announced as the New Face of Dior Men; he was invited to attend Dior Pre-Fall 2021 Collection by Kim Jones. Due to COVID-19 restrictions the attendance was digital, Sehun gathered more than 6 million likes within few hours with three Instagram posts only. He was also called "House Friend", which is one of the highest positions a celebrity can get with a fashion house. 
Sehun also attended the Menswear Autumn-Winter 2021 Collection. Despite of only posting a picture of his invitation, his post still generated 1.07M$ making him the highest MIV contributor for Dior Men during PFW-AW21
Because of COVID-19 Sehun wasn't able to attend Dior Men Spring Summer 2022 show physically, but his digital attendance was enough to generate 1.43M$ with only one post, making him yet again the highest MIV contributor for Dior Men during PFW-SS22, he was also the first celebrity in the world to be entirely dressed in an outfit from the unveiled collection (Summer2022). 
Click on the button bellow "Here!" and make sure you liked ALL of the posts in the links listed, the Google Sheet is updated on the 29th of every month by Sehun Charts in order to analyze Sehun x Dior Men performance on Sehun Instagram Account.